Oct 4

11:00-11:20

PLDA

Start your PCI Express 3.0 and USB 3.0 Design Today!

PLDA is exclusively dedicated to interconnect digital IP for PCI Express and USB3.0. The presentation will show the different features of PCI Express Gen3, and then we will focus on our EZDMA IP Core, the high-performance multi-channel DMA interface for Altera and Xilinx. You will see that we offer market’s most flexible and configurable PCI Express Core.  We will highlight our professional services which allow to a quick and reliable IP and board customization. To finish, we will show our Device Controller IP for USB3.0 solutions and our large range of prototyping boards.

Presenter: Rabih Eid, PLDA

Rabih Eid is Support Manager at PLDA. He has over 4 years of experience in PCI Express IP cores integration. He joined PLDA as Senior Support engineer, and then become a Support Manager. He has worked with PLDA’s customers worldwide to help them with architecture level decisions, integration and debugging of PCIe® based designs. Rabih holds a MS in Electrical Engineering from Polytechnic University of Clermont-Ferrand, France.

Oct 4

11:20-11:40

EWE AB

How to test  Ethernet PHY  without Scopes, Probes, Fixtures, Generators, Test Modes, and Packet Analyzers!

How reliable are your newly designed Ethernet communication? Have you managed to test also the Ethernet PHY you are using? Are you ready to send your product to the market? This seminar introduces a brand new Ethernet PHY Analyzer that bridge the wide coverage gap between comprehensive Ethernet twisted pair PHY compliance testing and simple packet verification testing. 

Presenter: Lars Sjöberg, EWE AB

Lars Sjöberg working at EWE AB is responsible for Network tools. Lars has been working with various network protocols for the last 25 years. He has been involved in both hardware and software design, from chip to large scale telecom systems. He holds a M.Sc. degree in Electronic Engineering from KTH, Stockholm

Oct 4

11:40-12:00

Telit

Maximizing Your Cellular 2G and 3G Design with Miniature modules

Telit 22x22mm Quad-band GSM/GPRS and 28x28mm 3G HSPA+ pave the road for incredibly compact and cost-effective embedded solutions !

Presenter: Mads Kring, Telit

Based in Copenhagen, Mads Kring (41) has been heading up the Telit Nordic office since Telit went public (IPO on AIM: London) in 2005.  He holds an B.Sc.E.E. degree from DTU/ Technical University of Denmark, and has been involved in the technical sales process of ISM-band Radios, and Cellular modules to the embedded/industrial market since 1998.

Oct 4

15:00-15:20

congatec

Flexibility with powerful tools and congatec COM, Computer On Module.

Presentation will give an introduction of the company congatec and the Computer On Module Concept. Newest products will be introduced . Focus will be kept on the powerful tools congatec is offering for a flexible and powerful embedded solutions.

Presenter: Daniel Gunter , congatec

Oct 4

15:20-15:40

Green Hills Software AB

Looking at virtualization? Perhaps what you need is separation?

Many development organizations are considering or deploying virtualization using a hypervisor as a component in their system design. A hypervisor provides a mechanism to run one or multiple operating systems on top of an underlying execution environment providing time and memory management. The main driver is far too often in need of a sandbox environment allowing different applications to execute in separate operating systems to make sure they can't affect each other.  Virtualization may very well be a legitimate design choice, however it may also impose a considerable overhead on the system if the only need is separation. A separation operating system can solve this in a simple way without the massive overhead of guest operating systems allowing one application to be completely separated in both time and memory. INTEGRITY is such a separation OS that can help you isolate functions and improve the overall software quality and at the same time be extended to deploy full virtualization as an integrated part of the separation technology. This presentation will show the core features of a separation kernel and give examples where it can provide huge added value such as for functional safety, security or general quality.

Presenter: Anthony Webb, Green Hills Software

Tony has been an FAE with Green Hills Software since 2008 and specialises in safe and secure embedded applications, particularly the use of INTEGRITY RTOS, hypervisors and associated C and C++ development tools. Tony has worked in various embedded software roles since graduating from Liverpool University in 1997. He has experience developing satellite, airborne and ground based embedded systems across the military and civilian sectors, including navigation, telecommunications and radar systems.

Oct 4

15:40-16:00

MontaVista Software

Product, market and customer use case review for building Embedded Linux Solutions!

With over 60 million units in the market ranging from small mobile devices to non-stop communications servers to large medical machine to modern Automotive Infotainment systems; from small, 512KB or smaller, highly tuned environments to rich, fully functioned environments, you assume we have learned something! Well the good news is we have, we have seen it all, well pretty much most of it when it comes to Embedded Linux implementations.
MontaVista was founded over 10 years ago and is responsible, in many ways, for the current embedded Linux usage that is being experienced throughout the industry. From our early days of being a product company primarily delivering an Embedded Linux Distribution and development tools we have seen a massive change in the market. The range of requirements is enormous, from Open Source to highly sophisticated, fast and tuned environments. MontaVista has products and services to match your requirements, no matter what - ARM, MIPS, IA, and PPC cores, or for Telco, Automotive, Digital, Android, Medical, or any other embedded domain, MontaVista has the product, knowledge and experience.
This session will provide a brief overview of how MontaVista's Product line, markets are served and use cases from each environment.

Presenter: Iisko Lappalainen; MontaVista Software, LLC

Iisko Lappalainen, works as Senior Solutions Architect for MontaVista Software. In this role he works with MontaVista customers to help ensure optimal use of Linux in their products.
He has over 10 years of experience working in the embedded software sector, besides MontaVista also in companies like Nokia, Ericsson and TietoEnator, where he has worked in several application and industry areas including mobile terminals, telecommunications software and machine-to-machine communications.
Iisko holds a Master's degree in Computer Science from the University of Turku, Finland and is also currently focusing in security and data networking targeting a Ph.D degree.

Oct 4

16:00-16:20

rt-labs AB

Pragmatic Application Lifecycle Management in the embedded world

What is Application Lifecycle Management and how can it be kept pragmatic and ”light-weight”?

Some key findings from working with successful embedded product development companies and a walk-through of key infrastructure for pragmatic and efficient embedded software development

Speaker: Bertil Borghed , rt-labs AB

Bertil Borghed is the founder of rt-labs and has worked with embedded system development and related platform technology through out is entire career.

Oct 4

16:20-16:40

IAR Systems

Standardization in software tools boosts development of next generation applications

Industry is settling on standards for hardware components as well as for non-proprietary middleware; when working within well-known scopes, companies save time, money and resources. The same concept applies also to the tools used for developing embedded systems applications. This session will cover how standardizing on one tool chain helps to get a faster return on investment and shorter development cycles with simplified reuse of development work. 

Presenter: Stefan Skarin, IAR Systems

Stefan Skarin is CEO of IAR Systems since April 2009 and at the same time CEO of IAR Systems Group AB, the owner of IAR Systems. Stefan has more than 20 years of experience within the IT software industry. Stefan held senior positions with mainly US-based software companies such as Oracle and Adobe.

Oct 4

16:40-17:00

Mentor Graphics

Embedded Software Development - The Third Way

Tools are critical to successful embedded software development. With very tight time-to-market constraints and limited system resources, embedded software engineers face formidable challenges. To date, the options have been to purchase high quality, but expensive, specialist tools or obtain less optimal open source products and spend time tuning them for the project requirements. There is a third way: obtain fully optimized open source tools, augmented with additional embedded-specific tools, along with full support, from an experienced specialist supplier.

In this session, the embedded software tools landscape will be reviewed in detail, highlighting the critical requirements that facilitate timely delivery of optimal code, and the Mentor Embedded Sourcery toolchain will be outlined.

Presenter: Colin Walls, Mentor Graphics

Colin Walls has over twenty-five years experience in the electronics industry, largely dedicated to embedded software. A frequent presenter at conferences and seminars and author of numerous technical articles and two books on embedded software, Colin is an embedded software technologist with Mentor Embedded [the Mentor Graphics Embedded Software Division], and is based in the UK. His regular blog is located at: http://blogs.mentor.com/colinwalls

Oct 5

09:00-09:20

Altran

High Integrity Embedded Software – The SPARK Approach

SPARK is a language and toolset for the cost-effective development and assurance of high-integrity embedded software. After a brief overview of the language and its support tools, the presentation will describe a number of high-integrity embedded systems in which SPARK has been successfully applied. Following the presentation, demonstrations of the SPARK Pro toolset will be available throughout the day at the Altran Technologies stand.

Presenter: Stuart Matthews, Altran Praxis Ltd

Stuart Matthews is a Chartered Engineer, a Member of the British Computer Society and a Chartered IT Professional. After receiving a BSc in Computer Science, Stuart conducted research into the application of term rewriting techniques for automatic theorem proving before first joining Praxis in 1990. Stuart’s experience includes a number of high-integrity software and systems engineering projects as well as product management with a software engineering tools company. Stuart is currently Product Manager for the SPARK toolset at Altran Praxis.

Oct 5

09:20-09:40

RECAB

Advantages of pre-configured Industrial Server Solutions

When comparing Industrial Embedded Servers with commercial high-volume servers the customers on the Embedded marked need to be extra aware of problems, pitfalls and opportunities. The presentation gives and overview of the differences, the pitfalls and the differences these approaches to the marked gives. RECAB have delivered over 1000 servers during the last year and have a long experience in the Embedded markets requirements and solutions. These include longevity of the products, the cost issues of local integration versus far-east integration and not least the pit-fals when choosing drives, RAID and other typical commercial products and integrating them into long-life product ranges.

Presenter: Mads Poulsen, RECAB

Mads Poulsen is CEO at RECAB. He has over 20 years of experience in the embedded industry I various positions. He started his career in Motorola Computer Group (now Emerson) as Sales Engineer and worked for some years in Denmark in both Motorola and danelec. He moved to Sweden to take over the management of MCG in the Nordic Countries. He is also the founder of Data Respons Sweden and have worked as managing Director for Data Respons Sweden and Data Respons Germany, before taking over the role as CEO of RECAB in the Nordic Countries. He has a Engineering Degree in Production, Electronics and Management from Copenhagen University College as well as GCE degree in Economics from Copenhagen Business Academy

Oct 5

09:40-09:50

Combitech AB

Reality Labs - a creative environment for inspiration and new opportunities

REALITY LABS is a creative environment created in order to realise projects more quickly and cost efficiently. The key is to share and cross fertilise technologies from different areas and industries. This makes more efficient development possible by capitalising on a library of successful technical solutions and methods.

Presenter: Jesper Tordenlid, Combitech AB

Jesper Tordenlid has over 10 years of experience from development of manned and unmanned flight systems at Saab in Linköping, in areas such as design, simulation and safety. The focus has always been in the area where human and machine cooperates. Jesper is now the technical manager of Reality Labs at Combitech AB.

Oct 5

10:30-10:50

SCHROFF

CompactPCI Serial – the next generation of CompactPCI

CompactPCI is an established standard in the embedded world. But the parallel bus structure of the PCI bus is getting the bottle neck for many applications now. This presentation is showing the main features of CompactPCI Serial, the successor of CompactPCI and it gives an introduction of CompactPCI PlusIO which is a smooth migration path from CompactPCI to CompactPCI Serial.

Presenter: Udo Weiss, Schroff

Udo Weiss is has been with Schroff since 1994. He is a Field Application Engineer for Systems and has a lot of experience in developing High Power electronic Systems and appropriate cooling solutions.
Udo is holding a Feinwerktechnik (“Mechatronics”) diploma of the Fachhochschule Aalen, Germany.

Oct 5

10:50-11:10

Freescale

Oct 5

11:10-11:30

Nohau

Benefits of real-time trace in a SMP ARM system- tracking behavior and profiling the system.

Multicore architecture is today something which you encounter in every high end system and these platforms are often tricky to manage from development point of view.
This presentation show how an additional real-time trace can be used to make performance analysis, code coverage in a SMP Cortex A9 system in order to speed up SW verification.

Oct 5

13:30-13:50

Prevas

Embedded Development in India

Prevas explains how to solve the problem with rising costs and shortage of competens/resources for one of the future strategic issues for Sweden as an industrial country – Development of New Intelligent Products

Presenter: Jonas Mann, Prevas

Business Area Manager Embedded Systems Prevas
Jonas has earlier been manager at Teleca Industrial & Bioscience Systems

Oct 5

13:50-14:10

ACAL

Sierra Wireless toolbox for 2G, 3G & 4G wireless M2M and high speed data

2G/3G/4G modules, software and cloud based services

Sierra Wireless is the market leader and offer the broadest portfolio of embedded wireless W-WAN products available on the market. This session will give an overview of products for embedding wireless capability in any product for the local or global marketplace.
Typical applications for traditional M2M are telematics and industrial devices for remote management, data collection and transmission. The higher speed devices find use in embedded computers, mobile routers and vehicle computers.
A couple of product familys will be highlighted:
SL series  -  Smart and compact SMD modules
2G/3G modules for industrial and consumer applications.
• GSM/GPRS/EDGE, HSDPA, HSPA+, CDMA EVDO.
• Standardised 25x30 mm SMD package.
• Embedded SIM and Management services ready.
• Application framework, OpenAT OS. IDE based on Eclipse with a large set of API's.
Mini Card series  -  Maximum speed PCIe modules
3G/4G, the highest data rates available on the market.
• HSPA, HSPA+, CDMA EVDO and LTE.
• Standardised form factor, PCI Express Mini Card.
• Global network approvals.
• Easy to use software suite and development platform.
• Support for Android, Linux, Windows, Mac.

Presenter: Hans Andersson, ACAL BFi Nordic AB

SBU Manager at ACAL BFi Nordic AB. Moved from engineering to sales and marketing after 10 years at Ericssons Microwave Division in Mölndal. He joined ACAL 1999 after six years working for another distributor.
Hans has long experience working with the Wavecom and Sierra Wireless product portfolios as well as other RF, Wireless & Frequency control products.

Oct 5

14:10-14:30

Data Respons

Local knowledge – Global Production


To get high quality and an attractive cost level for customized/customer adapted products, an important condition is standard platforms produced in large volumes, mainly from Asia, combined with local knowledge. In this way the risk for errors due to untested solutions is minimized and also applications in smaller volumes can benefit from the latest technology. Through high local competence also very specific customer demands which require a close cooperation between customer and supplier in the development phase can be fulfilled.

Presenter: Mats Andersson, Sales Manager, Data Respons Sweden,

Mats has got a solid background within the Embedded world.  Before Mats was recruited by Data Respons he had similar positions and also held the position as Marketing Director at Arrow’s Embedded division, responsible for creating a European Embedded strategy within Arrow.

Oct 5

14:30-14:50

ETM Mätteknik AB

Wireless data communication / M2M applications

Wireless GSM/GPRS/EDGE/UMTS/HSPDA terminals and services for M2M including hardware and firmware.

Presenter: Christian Leierer, ETM Mätteknik AB

Christian Leierer is a hardware and software engineer with 15 years experience in automotive and industrial applications based on GSM/GPRS/EDGE/UMTS/HSPDA technologies.

Oct 5

15:30-15:50

Hectronic AB

Customized system level solutions

With OEM customers moving higher up in the value chain there is an increasing demand for customized system level solutions. The embedded computer specialist Hectronic and Acal, Europe’s leading supplier of specialist technologies, together have the product range and knowledge to allow customers to focus on their core technical competence and source the components or embedded system they need for their applications. By combining components, building blocks and design competence from Hectronic and Acal, customers can find the optimal choice depending on their requirements. The offering from Hectronic and Acal ranges from advanced components or subsystems supply to on demand design and manufacturing services for supply of complete system solutions.

Presenter: Stefan Löf, Hectronic AB

Stefan Löf is the Managing Director of Hectronic AB and Acal-BFi Nordic AB. He is an M.Sc. E.E. (KTH) and has many years of experience in electronics, semiconductors and embedded software. Stefan has held senior positions in several Swedish technology companies that are leading their respective fields, such as for example global director of sales and marketing at IAR Systems and global product manager positions at Ericsson.

Oct 5

15:50-16:10

Debug and Verification of Wireless Embedded Systems

When integrating a radio chip or module into a typical embedded system,
a common task designers must face is to correlate time domain signals
with RF interferences, such as noise, spurious and interferences. Tips
and techniques will be explored using Tektronix new transformation
integrated solution.

Presenter; Stefano Milani, Tektronix

Stefano Milani was born in Italy and he is the Sales Manager in the
Nordics region as well as Central Eastern Europe. He graduated in Master
Engineering and has hold several sales marketing roles over last twelve
years at Tektronix.